Testimonials

“Terry is an outstanding person with high integrity and sharp insight. I have known him for many years and he always delivers. An excellent thinker. I always enjoy doing business with him.” July 29, 2011
Craig Garvin, CEO, Parmalat.

Terry shows incredible attention to detail, is very committed to project delivery and is a long term strategist
Paul Kind, NRL Director Commercial and Marketing at National Rugby League
March 4, 2013, Paul was Terry’s client

Terry is a creative genius that turns ideas into actions and generates better than expected outcomes 100% of the time.
David Burns, Sales and Marketing Manager Goodman Fielder International
March 3, 2013, David was Terry’s client

Terry is a determined and inventive brand and marketing consultant who is tireless in conceiving of and commercializing opportunities for taking brand positions into new markets. He is highly commercial, responsive and reliable; we have worked together to develop a new partnership between a major national/international brand and a respected service provider, to develop new opportunities in a win-win scenario.
Colin Adams, Owner, Global Strategy Group (Australia)

“Having been a Corporate Sponsorships Manager for over ten years I have heard many, many pitches. Some are memorable for all the wrong reasons but Terry’s approach stands out for all the right reasons. He initially came to us just to question and listen. In that way he built up a great understanding of our company’s priorities and needs before determining what, if any, would be the most suitable proposal to put to us.
Lenny Vance, Advanced Sponsorship Marketing
March 5, 2013, Lenny was Terry’s client

I first met Terry as General Manager Commercial for the Toyota Cowboys NRL. I found Terry to be a strategic thinker and planner for the long and short term.
I also found Terry had a vast network of Senior contacts in the industry which would certainly help him open sponsorship doors.” August 5, 2011
David Friend, Managing Director, Shared Services Solutions worked with Terry at Brand Ambassadors Pty Ltd

“Terry completed some sponsorship training courses with me, and as part of those courses, he also received some coaching, so I’ve worked with him a fair bit over the years. In my experience working with Terry, he exemplifies best practice sponsorship thinking and a degree of flexibility and creativity not often found in professional sports. He is well ahead of the curve when it comes to understanding – and delivering on – the increasingly sophisticated expectations of corporate sponsors. I don’t take references lightly, but wouldn’t hesitate to recommend Terry to any sponsor or prospective employer.” July 22, 2011
Kim Skildum-Reid, Owner, Power Sponsorship.

“Brand Ambassadors provide highly specialised professional services to a range of high level sporting clients (organisations, teams and individuals). I have observed his work first hand during the early stages of his company’s evolution and witnessed the high standard of his output and the tenacity with which Brand Ambassadors focuses on mutually beneficial objectives. Terry is extremely capable in the space in which he operates and I have no hesitation endorsing Brand Ambassadors.” September 13, 2011
Lewis Ramsay, hired Terry as a Business Consultant in 2010

“I had the opportunity to do business with Terry over the past 2 years, and have found him to be highly professional, outstanding by way of the level of detail and follow-up and extremely pleasant to deal with.” July 31, 2011
Kelvin McAlpine, National Sponsorship Manager, National Foods.

“Terry is a seasoned professional in the sports management industry and well versed in hospitality from previous career paths in sales with Castlemaine Perkins. A trusted advisor to me and results driven for him self and his clients. I would not hesitate to recommend TJ to any company or corporation who requires a structured and well planned strategy to achieve great results.” July 26, 2011
Nick Bainbrigge, Senior Manager, Qld & NT, Aristocrat Technologies Pty Ltd.

“I have worked with Terry as both a colleague in the same company ( at XXXX) and also supporting him in his role as GM- Commercial Operations for the NQ Cowboys as a consultant. He has proven to be very diligent in all of his dealings with us and demonstrated a high level of business acumen. In his role at the Cowboys he led the development of the club’s business operations, introducing a number of initiatives, both process and cultural that improved the club’s efficiency and profitability. Terry brought a great deal of innovation and energy to the role which enabled him to achieve a significant amount in a short time. His leadership and awareness of people’s needs in the business ensured that the changes were delivered in such a way to engage the club’s commercial team. I enjoyed working with him and would readily hire Terry as a member of my team or engage him as a consultant.” July 22, 2011
Grant White, Culture and Change Leader, Lion Nathan Limited.

“I worked with Terry in my capacity as Sponsorship Manager for the Foster’s Group. Terry is very professional in his approach and actively seeks ways to positively improve business relationships. Above all, Terry has a very genuine and approachable business demeanour and I am happy to recommend him in this regard.” July 19, 2011
Craig Ouston, Sponsorship Manager, Fosters Group.

“I’ve worked with Terry Johnston on ways we could optimise the sponsorship benefits for both XXXX and the Cowboys. I have found Terry to be very energetic in creating ideas and following through on them, which is linked by very sound commercial analysis and decision making. A valuable combination of creativity and commercial discipline.” July 19, 2011
Bill Webb, Regional Director, Lion Nathan.

“I have had the pleasure of conducting business with Terry for many years. Terry understands the sponsorship game and what it takes to deliver return on investment. The Cowboys commercial program certainly went from strength to strength during his tenure.” July 17, 2011
Rod Hockey, General Manager QLD, WIN Television.

“The North Queensland Cowboys were one of the first NRL clubs that Centrebet became betting partners with, at this point the relationship between corporate bookmakers and NRL clubs was in its infancy. To his credit Terry took a commercial and sensible approach to the partnership ensuring integrity on both sides and not compromising either brand . During his time at the Cowboys I found Terry easy to deal with and always delivered on his word.” July 17, 2011
Luke Brill, Global Head of Marketing and Gaming, Centrebet .

“Terry is a consummate professional who can always find the balance for both the sponsor and the client. He understands the full context of leveraging a sponsorship deal and has always displayed great integrity.” July 17, 2011
Alistair Feehan, CEO, Imparja Television.

“I worked with TJ as marketing/sales partners in delivering brand marketing programmes in the competitive beverage market. Terry was consistently well-respected by his team and his customers, and his ability to forge and maintain mutually-beneficial relationships resulted in strong outcomes for all involved.” July 19, 2011
Kym O’Gorman, XXXX Gold Brand Manager, Lion Nathan worked directly with Terry at Lion Nathan

“Terry was dedicated, committed and able to work both alone and within a group to get the task done.  He has a great attitude to work and was a real pleasure to have on the management team.” July 18, 2011
Les Sayers, Managing Director, Castlemaine Perkins managed Terry indirectly at Lion Nathan

“Terry & I worked together on the LNA Project Team “Lion Nathan Way For Sales”. Terry was highly regarded for his input as a well respected Sales Team Leader at the time & also for his managerial expertise in developing new & innovative ideas by looking ‘outside the box’ in his overall approach.” July 17, 2011
Leith Putland, Sponsorship & Events Manager, Lion Nathan worked directly with Terry at Lion Nathan

“In late 2007 I was fortunate to be offered the position of Communications Manager with the North Queensland Toyota Cowboys by Terry Johnston, then General Manager – Commercial with the Cowboys. TJ had the vision that the club’s digital profile had significant commercial potential, and in the three years we worked together, our website and associated digital platforms developed to put us amongst the leading NRL clubs in this field. TJ’s significant commercial acumen allows him to recognise opportunities and untapped markets and his determination and commitment are marks of his strong character.” August 15, 2011
Cynthia Cormack, Communications Manager, North Queensland Toyota Cowboys reported to Terry at North Queensland Cowboys