Your brand is your company’s most valuable asset – it’s the public’s perception. Sponsorship is a powerful tool when it comes to building brand equity. As an experienced sponsorship consultant, Terry has built a career on achieving results for his clients. Terry works with various sectors to develop strategic sponsorship programs and partnerships that will not only optimise revenue but also position your brand in the right way to the right audience.

Terry’s experience working with sponsors and those seeking sponsors extends more than 25 years, across Queensland, Australia, and internationally. He has established a reputation for results having sold in excess of $45 million in sponsorship revenue, which is why major brands across various sectors – sports, corporate, cultural, not-for-profit and entertainment – seek out Terry’s services as a sponsorship consultant.

Drawing on his experience and high-level connections, Terry has been able to time and again develop successful sponsorship opportunities, corporate partnerships, generate leads, and leverage opportunities to benefit both parties within the agreement, and connect clients with not only the right sponsors, but their customers too.

Terry has built a reputation in Australia and PNG, helping empower brands by building equity in their most valuable asset – the brand itself.

Terry Johnston Sponsorship and Business Development Consultant Queensland



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